Collaborator resources

transformation doesn’t happen alone.

Every partnership helps bring our brand to life. This space is designed to help you align with our vision—whether you’re creating, promoting, or collaborating alongside us. Here, you’ll find the tools that keep our story consistent across every touchpoint.

Thank you for being part of this process. Your creativity, attention, and collaboration make what we do possible. Together, we’re building something greater than ourselves—a brand shaped by shared vision and collective transformation.

General guidelines

    1. Co-Branding: Include Bloom Homes tags & links in captions and where applicable

    2. Cross-Posting: Cross-post/collab post on appropriate channels

    3. Captions: Collaborators may adapt captions to reflect their authentic tone of voice so long as Bloom’s core voice is maintained

    4. Visual Consistency: Use Bloom’s color palette, typography, and guidelines when applicable

    5. Approvals: Collaborator-edited content should be approved before publishing

  • Voice Pillars 

    1. Informed & Visionary

      1. Speaks from a place of knowledge and long-term thinking

      2. Uses clear, idea-driven language that signals innovation and purpose

      3. Offers a glimpse of what could be, backed by what already is

    2. Warm & Grounded

      1. Keeps a human tone—humble, calm, and emotionally attuned

      2. Uses everyday, welcoming language that feels personal and real

      3. Remains honest about the process and challenges

    3. Precise & Intentional

      1. Communicates with clarity and purpose

      2. Values simplicity in both word and message—no fluff, no jargon

    4. Honors detail as a form of respect to the reader and the work

    1. Color Palette: Warm neutrals, soft whites, natural wood tones, muted greens/blues

    2. Lighting: Natural light preferred; avoid flash. Shoot during golden hour when possible

    3. Composition: Clean, balanced, architectural. Avoid clutter. Use negative space thoughtfully

    4. People: Focus on gestures, partial profiles, or silhouettes. Keep it candid and natural

    5. Editing Style: Minimal, warm tone grading. No oversaturation or trendy filters